Monday, 7 October 2013

How Pop Videos Market An Image? - Miley Cyrus

http://www.theguardian.com/commentisfree/2013/oct/06/miley-cyrus-exploited-empowered-debate

Is Miley Cyrus exploited or empowered in her latest pop video?
In the link to The Guardian post above, there is a debate as to whether Miley Cyrus is in full control of the way in which she is trying to show her new image or whether the people and producers around her are simply trying to market her as a prostitute? Barbara Ellen believes that she is being exploited. She claims that the letter Sinead O'Connor sent to Miley explains how she is worried that she is be exploited by the people around her. But instead of Miley taking in the words of Sinead, she riposted by mocking Sinead's past mental health issues. It is also said in The Guardian post that the new female artists will need the help of the older artists because they explain how if 'you're not prepared to strip to "edgy" videos, you can smooch your contract goodbye'. This is a fair point because in today's society, it isn't unusual for women's music videos when they strip down to skin tight clothing but when the music artist aren't, it isn't as popular. For example, in Adele's videos, in none of them is she striping down her clothing and this is not for her image but her music videos still sell.
On the other hand, Bertie Brandes believes that Miley is becoming empowered by changing her image and that it isn't the people around her who are trying to create her image, but that she is trying to change it herself. Miley claims that 'Hannah was murdered' which only means that she is trying to get rid of her past fan base and trying to make a new name for herself. Even Bertie explains that when she was Miley's age, she was desperate to be sexy at 20 which means that the phase that Miley is going through will hopefully be over. Bertie also attacks Sinead's letter to Miley by saying that everyone is reacting and criticising the actions of a young woman and that the only way in which we can deal with this is to 'stop playing the record labels game by blogging about her music (Sorry!) videos and start asking them more difficult questions.


We all remember the nice, cute teenager that was once Miley Cyrus/Hannah Montana, but what happened to her? Well, she turned into a twerking, sledgehammer licking monster who i believe has her priorities messed up. We can go back to years ago when Hannah Montana was still airing on Disney channel and we all had our favourite show. I'm going to show you the different of then and now. Now in this video, this is the teenager which had millions of girls and maybe some boys who looked up to her because she was a teen sensation. But since she was getting older, of course she is going to recognise the older world which also means that she was probably going to start doing drugs. This is a reasonable assumption because there were others who are older than her who have done the same thing such as Britney Spears, Lindsey Lohan and even Kylie Minogue; so what she is going through is no different. But then now that she is older, she is making video such as Wrecking Ball, which is making her seem more like a sexual object. Miley also adopted the style of Sinead O'Connors Nothing Compares To U by having a close up at he beginning of the song and with the tear rolling down her cheek at the start of the song. This is what sparked Sinead to try to explain to Miley what she is doing wrong and this is exactly what we need is for someone to explain to her exactly what she is doing wrong.
Miley is cleverly using the pop videos in her most current music videos to try and change her music, fans and image. So the real question about Miley Cyrus is what is she really trying to accomplish and is it really working?

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