Evaluation Question 3

Getting feedback from the audience is always the best way to ensure that the target market was met and how successful the product was. But on the other hand it could also be an indicator that there are things that need to be added to make sure that it reaches a much broader target audience. After the Survey Monkey questionnaire had been completed, the best place for it to have been filled in was to send a link to Facebook and Twitter which are both the top social sites in today's society which mean there will be a much higher chance that it will be completed.

Survey Monkey
 On the right there is a print screen from one of the responses of the survey that I have created from Survey Monkey. One of the aspects of the response to this survey was the last question in which they left a comment in. The feedback received was different from all of the other response because they all referenced music videos that were tied in with the R&B genre type of music while Michael Jackson's song seems to be more pop. One of the questions that I believed was important to whether or not Superman would be successful is if when the audience is hearing Superman would they be interested in the song or the video. This is an interesting point to research because people will listen to songs on the radio or TV but have never seen the actual video to the song which may also be the whole reasoning behind the lyrics. In most of the responses that was received from the questionnaire, as i suspected, most teenagers will watch the video to the music but from the other pieces of feedback that I have collected people who are over the age of 18 are less likely to search and watch the music video.

YouTube

YouTube can be regarded as another social site such as Facebook and Twitter because is it an area where different kinds of people can upload videos, statuses and give other people their opinion on numerous subjects. The same as Facebook, people can search up other people or videos that they are interested in which is why this is the best site in order to post up all of the latest videos or rough cuts so that they can be viewed and commented on. YouTube is the site where the rough cut, alternative ending and the official Superman video have been uploaded. The comments that have been received from the main Superman music video have all been really positive. Even the original singer from the band Behind Bad Luck commented commendating us for the music video. As of the 27th of April, overall the music video has reached 404 views and hopefully this number will continue to grow.

Rough Cut Feedback

 As you can see from the print screen on the right, there was not as much success on the rough cut as there was with the main music video Superman. This is clearly seen by the much smaller amount of views that the video has received and also the lack of comments. Seeing as the rough cut didn't help with the process of figuring out if we have reached our target market, the group then decided to each create their own surveys and show them to the general public which, did in fact, give us the results that we were hoping to get from the rough cut.

Twitter

 As well as using YouTube to be able to make the music video Superman more popular, the group were also using social sites such as Facebook and Twitter. Word-of-mouth was also used by spreading the word to all of the students that are in the same year as the group, which in turn they would also use Facebook or Twitter to advance the music videos popularity. As you can see from the print screen, using word of mouth one of the people which we have spoken to have decided to use Twitter to expand the video into the mainstream of the general public.