How Does A Music Video Get Made? Case Study 1 - Jamie Thraves

Case Study 1:- Jamie Thraves 

Jamie began creating videos while he was at university. He then used an award winning short film that he had created as a "calling card" in order for him to get a "foot in the door" with the video production company Factory Films. His first three videos that he began shooting cost about £5,000 each.
The process in order for a director to be selected to produce a video is like a competition. Normally between 5-10 directors apply for the job but first need to pitch their idea to the "Commissioner". At this stage, the applying directors are not paid for their ideas.The director who has the best idea and fits the music better will be selected to produce the video. Only then will the chosen director will be paid. The business for directors is very fragile and sensitive because although 10 directors will have the chance to get the job, there will only really be one person who will get the job.

Jamie Thraves has applied for different jobs and both of his treatments have been selected. One of his videos that have been selected was from Radiohead - Just. Jamie was given a budget of £100,000 and the video was shot in three days. The video for this song is very unique because throughout the song there is a man who is simply just laying in the middle of the floor throughout the song and the nearby pedestrians are trying to understand and help him. Us, the audience watching, as well are trying to understand why he is on the floor as well but we never know. Near the end of the song, he explains to the pedestrians why he is on the floor but us who are watching cant see the subtitles. This video is effective because we are all wondering why he's on the floor..

The other video that Jamie created was for Coldplay called The Scientist. This is also another unique video because the whole video goes backwards but the words of the song fit. Jamie was given a budge of £200,000 to produce the video to this song and was also shot in three days. his video was very difficult to produce because the lead singer of Coldplay (Chris Martin) had the memorise the lyrics to the whole song and try to think of words that are similar to the words of the song. But in truth he was miming all of the words. The key words to the song and what made it all make sense was the words "Lets go back to the start" since he was trying to forget the car accident that he was involved in with which seems like his girlfriend or wife.
All of the videos that Jamie Thraves has created so far has allowed him to be able to get into the music business. So far he has made three titles called:
-The Low Down
-The Cry Of The Owl
-Treacle Jr
Jamie had two main tips for making a pop video and they were:
-Use the lyrics but try not to be too literal
-Go with the emotion of the lyrics