Purpose Of A Music Promo Video - Sinead O'Connor

There are 5 main points that need to be considered when you are trying to promote a music video and they are:
-Different types of promotion
-Extension of Income
-Extension of Outlets
-Synergy
-Producer Strategies

When trying to make your music video and song a lot more popular there are several factors that need to be thought about such as where the products is going to be advertised. The video could be advertised on music channels which are made for pop and r&b videos. Examples of channels such of this are MTV Base and VIVA. The video for the song may also be included in a movie soundtrack which means that people will be able to get the song on direct DVD and can be purchased online or even in store although in store is a lot less likely and more expensive than buying the soundtrack online.

One thing that some songs do when they are soundtrack to a movie is that they can promote each other and this is called Synergy. For example, Bryan Adams - Everything I Do I Do For You was included in the movie: Robin Hood Prince Of Theives. The song and video for the song were so popular that they promoted each other and stayed top of the video viewing charts and musics charts for 20 weeks until they had to be removed. Bryan Adams was then replaced by Wet Wet Wet - Love is all around which was included in the movie Four Weddings and A Funeral which repeated the same thing as Bryan Adams and stayed at the top of the charts.

There are different producer strategies when you try to release a song. There are the major labels which are the big companies that advertise the song massively which helps with the income. This includes the major artist's such as Rihanna, Jessie J, Drake etc. Next there is the Independent companies who have some budget and sponsor some artists and promote their videos. hey don't generate as much income as the major companies as they do not have the funds to advertise as much and in more areas. Lastly, there  are the artist self -produced. These are most people who arent sponsored and have to find their own way to try and promote their videos. With the creation of Youtube, this has made it a lot easier for other people to hear unsponsored artists. An example of this is Justin Bieber. He was discovered on Youtube when Usher heard him singing one of his songs on Youtube and now he is sponsored and earning millions as well as the Arctic Monkeys.

Most songs are originally built to show emotion through the lyrics. An example of this is Sinead O' Connor - Nothing Compares to You where there is a key moment in the song where a single lyric causes her to cry because it is related to her mother who had recently died of cancer. This was really unique because there was a showing of actual emotion which is really hard to find in music videos these days.

Some artists try to either recreate their image or just try to create one. For example, Miley Cyrus. During her recent VMA, she surprised her audience by doing something that she as not expected to do. When asked why she did what she did she then said that she was trying to recreate her image. She no longer wants to be seen as the kid who was on Disney channel called Hannah Montana. But then are other artists such as Lady Gaga who start with a very unique image as being weird and different from others.