Tuesday, 24 September 2013

Purpose Of Music Promo Video No.2

There are many more aspects to promoting a video in today's society. With advertising and trying to promote an image for their fans, the already known artists such as Britney Spears and Christina Aguilera will try to promote some of their fragrances in order to game more income. For example, in Britney Spears' song Circus, she tries to promote her latest fragrance. The purpose for artists to promote themselves and their fragrance is so that they can earn excess income from their audience viewing the video and seeing their product which in turn will then make them want to buy their perfume as well.



There are others artists that will try to make a statement in their video and will try to make them unique. There are many examples of this:
~Talking Heads - Once in a Lifetime
~Here It Goes Again - White Knucklers
~Lady Gaga - Born This Way
These examples are trying to make their songs a lot more memorable so that people will try to come back and listen or eve  buy their CD's. Here It Goes Again by the White Knuckles is unique and iconic because of the dogs in the video but also by the fact that there is dogs in the video which makes it more memorable and the fact that the video was shot in one take. This is very unique for a video because most of todays video are shot in different angles trying to focus on the main artist. Lady Gaga on the other hand is very memorable because of all of the weird images that is included at the beginning of the video which is because she is trying to appease to her fans; her "Monsters".

There are many different types of ways in  which artists can try to promote their videos and music. These are called Extension Outlets since its the artists way of you hearing their music. Before the making of Youtube it was a lot more popular to head to stores such as HMV where you can purchase your favourite music. Years ago MTV (Music Television) was the most popular way where you can hear your favourite music because years on and with the creation of Youtube, we are now able to watch videos and listen to music free of charge.

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