Music Video Success Criteria

The success rate for a music video mainly depends on how many views that it gets but there are also other things that they the directors may be trying to get across. For example, in Katy Perry's videos in most of the videos she may have a secret message but what she is really trying to do is appeal to her target audience which ideally are girl teenagers. This is primarily the objective when an artist makes a music video. But then there are the exceptions where the video has absolutely nothing to do with the video but it is still successful. Psy's Gangnam Style is a perfect example as it is has the most views song on Youtube but yet the video is in korean and I am quite sure thatmost people who watch the video do not know what he is saying. There are different elements that can effect the successfulness of a music video. Youtube can be seen as a positive but a negative thing because althought it is positive because it will allow the artist or group to publish and advertise their music but on the other hand, this will allow all of the fans to be able to watch the video and listen to the song for free. Therefore this means that the artist is going to lose a lot of money apart from the downloading piracy that is obviously going on then the music video business I believe is sadly declining.
Youtube has changed the way that anyone can view music videos because in this day and age, it is simple to just be able to go onto the internet, open Youtube and simply search for the video. Before Youtube people would have to wait for MTV to present the music video. An example of this is Michael Jackson's Thriller,when the video was aired it seemed like a movie preview because it was only shown at one time which means that it could be weeks or even months before the video could be shown again. To contrast both MTV and Youtube, it is a lot easier to be able to watch the videos that you want whenever you feel like it.